Influencer Relations – Conception, Consulting and Project Coordination – Controlling and Monitoring – Reporting and Analysis

For more than 80 years, Michel has placed particular emphasis on one thing: variety. Through successfully blending tradition and innovation, the quality of the brand is characterized by the highest level of fruit enjoyment and offers juice lovers the most diverse  experience of taste.

Bloggers test the new juice collection
With Michel Pure Taste, Michel is launching a product line with cold-pressed fresh juices for the first time in 2018. To bring these closer to the relevant target group, we created ideas for good storytelling about the product. Selected food and lifestyle bloggers tell the stories in their own creative way through blogposts. In addition to the blogger selection, we take care of the price negotiations for Michel as well as the coordination and approval processes of the publications.

Joint brainstorming for creative ideas
Many bloggers don't want a strict briefing, but rather, they want to develop ideas together with the company. We organized a workshop for Michel in which we worked with the client and selected bloggers to come up with suitable topics. In the meantime, Michel benefits from several long-term collaborations with bloggers who regularly create high-quality and authentic content about the product.

Micro-Influencers bring more freshness into everyday life in 2020
In the fall of 2020, Michel sought freshness tips for a refreshed everyday life in a major consumer promotion. The comprehensive 360-degree campaign was also supported by influencer collaborations. A total of 11 micro-influencers* from German- and French-speaking Switzerland encouraged their community to contribute a tip for a chance to win 1'000 Swiss francs. With an average engagement rate of 7.8%, the interactions were beyond expectations.

Carmen Segattini