Public Relations – Influencer Relations – PR Conception – Texts – Events – Hosting – Digital PR – Photo Production – Video Conception
Skechers celebrates the 90s
For over 20 years, Skechers sparked a revolution with its D'Lites collection. In March 2019, the shoe brand presented a new version of the trendy originals. As Skechers' Swiss PR agency, we organized the launch event for media and influencers from the fashion and lifestyle scene.
Making the brand tangible
The spirit of the brand was clearly felt in the hipped location in Zurich. In addition to the presentation of the shoes, various special acts such as a DJ, hair stylist and a bartender ensured a good ambiance. Those who felt like it, could groove to the cool 90ties hip hop sound. In addition, a fashion photographer was delegated to take pictures of the guests in stylish Skechers sneakers.
From #fashionisfun to #90tiesareback
After a few minutes, the guests posted their cool pictures on their high-reach social media channels. In addition, there were numerous publications in the target media following the event. These generated additional attention among readers and increased awareness of the shoe within the target group.
Video is King
We joined forces to draw attention to the opening of the first Skechers store in Zurich. Having three influencers as protagonists, we designed a snackable social media video spot. The implementation was done by our partner agency Witwinkel. The influencers shared the result on their social media channels and thus attracted attention for the upcoming opening.