Influencer Relations – Conception, Consulting and Project Coordination – Controlling and Monitoring – Reporting and Analysis
The SBB RailAway Combi ticket offer allows adventurous people to travel by public transport and benefit at the same time from discounted leisure experiences. This offer is perfect for families, because the train is a quick and easy way to get to your destination. There, one of the countless family activities offered by RailAway partners is already waiting.
Family bliss with RailAway
Who better to test such family offers than enterprising bloggers who like to travel quickly and easily with their families? On behalf of RailAway, we sent selected family bloggers on a great journey with the combination ticket offer and let them test various leisure experiences. Afterwards, they shared their experiences with their readers in the form of blog articles and Instagram posts.
Raffles as goodies for the target group
Authentic blog posts and creative Instagram pictures are created as part of the collaborations. The bloggers also have the opportunity to raffle off three combo offers to their community. Through detailed publication including a raffle, the readers benefit from a high added value. The large participation in the raffle as well as countless likes and comments provided RailAway with the desired attention within the target group.