Columbia Sportswear

Public Relations – Influencer Relations – Texts – Events – Video Production – Photo Production – Photo Distribution – Digital PR – Hosting – Conception, Consulting and Project Coordination – Reporting and Analysis

Columbia Sportswear is one of the largest manufacturers of outdoor clothing. Since 2013 we are the PR agency for Columbia in Switzerland. We take care of all concerns in public relations, influencer relations and visual PR - from planning to implementation up to controlling.

"Tested Tough" - one shower please!
Journalists and influencers test the new waterproof down jackets from Columbia under the toughest conditions. A humid and cheerful event that will be remembered.

A showroom makes a name for itself
The employees of Columbia Switzerland are proud to be part of a globally successful company. Through an entertaining video produced by a professional videographer, Pascal Bloch. They are drawing lots of attention in social media as well as to themselves and the new showroom in Spreitenbach.

Europe-wide influencer campaigns
Credibility on social media is an important currency. That's why our influencers put Columbia products through their paces. Afterwards, they summarize their experiences in an Instagram post and thus become part of a Europe-wide campaign. Here you can find an example from @doeeme.

Advertising meets Influencer Relations
For an online campaign by SportXX to promote Columbia's latest rain jacket, we produced the appropriate visuals. We have an experienced outdoor photographer from our partner agency Jeff. The outdoor-savvy influencer @marinanathaliet steps in front of the camera as the model and then simultaneously publishes the content on her Instagram channel. The combination of influencer relations and advertising is original and efficient. Different channels are served with the same content.

Urban and edgy - Influencer Shooting in Zurich
For the launch of an urban Columbia collection, we selected three style-conscious influencers and outfitted them with Columbia clothing. An experienced fashion photographer shoots well-known lifestyle and fashion influencers at Zurich hotspots. Through this, it puts the clothes in the right light and environment. After the shoot, the influencers post their photos on Instagram to tell their community about the brand.